The Power of Hispanic Influencers in the White House

Updated: Oct 22, 2021

This capacity to reach thousands should not only continue to be embraced by government, but also by brands.

As The Social Rooster, it was an honor to connect the White House with Carolina Sandoval to celebrate the Hispanic Heritage Month by sending a powerful message through her digital show, “El Almuerzo con Caro”. Here she interviewed Pili Tobar, White House Deputy Communications Director, and Carlos Elizondo, White House Social Secretary.

With this collaboration, we were able to reach over 2M people (which will continue to increase over time!) and aided the White House in effectively and efficiently informing how the Biden-Harris administration is investing in Latinos.

The collaboration had a huge impact across media platforms and it is being a total success. The social listening from the videos shows that the media and the Hispanic community saw this as a sign that this administration is open to hearing and connecting with them through more efficient media platforms. This capacity to reach thousands should not only continue to be embraced by government, but also by brands. “We hear you; we celebrate you and care about you” was the message that was delivered by this visit, especially to the essential and working-class Hispanic media consumers whom Carolina Sandoval proudly represents.

Our community, which was reached in troves, truly felt represented through Carolina Sandoval and it displayed a great celebration of Hispanic Heritage Month!

Thank you for trusting “The Social Rooster” team and a special thanks to Pili Tobar for the important and informative interview, to Carlos Elizondo for such an amazing and inspiring tour, and to the rest of the team for trusting us and our influencers to reach the audience through the right platforms!


#carolinasandoval #whitehouse #pilitobar #socialrooster #carloselizondo


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