The Social Rooster is a talent representation and influencer marketing agency specializing in the U.S. Latino market. We connect brands with creators and personalities through partnerships designed to drive authentic engagement and measurable results.

Since 2017, we have helped talent strengthen their digital presence, unlock new monetization opportunities, and build long-term relationships with leading brands.

Founded by Ivan Carrillo, The Social Rooster combines deep industry expertise with an extensive network across entertainment, media, and the digital ecosystem. Today, we represent a diverse roster of creators, personalities, and influential voices, while partnering with brands looking to connect authentically with Latino audiences.