Hispanic Brand Loyalty

Updated: May 20, 2021

Hispanic consumers now surpass African American shoppers as the most loyal of all ethnic groups!

According to Customer.com's pioneering Retail Customer Loyalty Study, in 2019, Hispanic consumers now surpass African American shoppers as the most loyal of all ethnic groups.


And, since they are the LARGEST segment of the population (59.8 million Hispanic people in the United States), we should also learn how to truly target them through the idols and celebrities they follow.



Here are some interesting highlights to digest:

  • Hispanics are a loyal, diverse and growing customer group

  • 60 million Hispanics represent $1.5 trillion in buying power

  • Hispanic customers trend young, digitally oriented & social media savvy

  • Top loyalty drivers include good value, low price and quality products

  • Brand differentiators include trust, incentives and a caring staff



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