Always remember that, If your influencers are reaching the target market for your brand, then you’ve hit the jackpot, no matter how large or small their audience may be.
1 .Choose the right influencer for your brand.
73% of companies say finding the right influencers is the hardest part of influencer marketing. Once you’ve tapped someone to share your products, that person becomes an extension of your brand. Make sure they live your mission, your values and truly understand your brand.
2. Be kind with creative influencers.
Influencers know their audience well. Let them use their creativity and unique way to promote your product.
3. Do you have access to a Macro influencer?
Collaborate with them.
What exactly it is a macro-influcer? Macro-influencers have larger followings than micro-influencers, ranging from 500K-1M. A single Instagram photo of a macro-influencer posing with your brand’s products can grant you instant visibility. But always remember that, If your influencers are reaching the target market for your brand, then you’ve hit the jackpot, no matter how large or small their audience may be.
4. Track your success
The only way to know if your campaign is working is by tracking your success. When you hire an influencer always follow up with them and track results.