If targeting Hispanics is not part of your marketing campaign you are missing a critical market opportunity.
According to eMarketer at least 73% of 36.5 million U.S. Hispanic buyers purchase digitally. Their total economic output in 2019 was $2.7 trillion! Yes, this group could be the seventh-largest GDP in the world if U.S. Latinos were an independent country.
There is a strong projection that by 2060 there will be over 111.22 million people of Hispanic descent in the U.S. Yet, the Hispanic market remains underserved by most brands. This is not rocket science! If targeting Hispanics is not part of your marketing campaign you are missing a critical market opportunity.
Here are 5 better ways to market to the Hispanic population:
• Understand What “Hispanic” Means. • Understand Cultural Gaps. • Focus On Culture, Not Just Language. • Consider the “Right” Platform. • Look Into Hispanic Influencers to Promote Your Products or services